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Innovative and Bold: The Rise of Nitro Pepsi and Nitro Brew in the Beverage Industry

The beverage industry has recently seen a surge in innovation, with companies pushing the boundaries of what’s possible and introducing new and exciting products like nitro brews.  These bold new products are not only delicious, but they’re also changing how we think about carbonated beverages. With the popularity of Nitro Pepsi and the opportunities NitroBrew brings to the beverage industry, the benefits of including these two in stores and on menus have profitable implications. In this article, we’ll look closer at the rise of Nitro Pepsi and nitro brew beverages to explore why they’re quickly becoming the go-to drinks for those looking for something different.

The Science Behind Nitro Infusion

Nitro infusion in beverages is a process that involves adding nitrogen gas to the liquid. This process creates smaller bubbles than those found in carbon dioxide, which results in a creamy and level texture.  Nitrogen is less soluble than carbon dioxide, so it doesn’t dissolve as easily in liquid. As a result, the nitrogen bubbles are smaller and create a mellow texture. Nitrogen is also less acidic than carbon dioxide, which makes the drink less carbonated and more velvety. Nitro infusion is achieved by forcing nitrogen gas into the liquid under high pressure – a process easily achieved with our NitroBrew taps. NitroBrew introduced a nitro cold brew machine that infuses the nitrogen gas from the natural air we breathe. The air we breathe is 78% nitrogen. This enables you to save money and make it a clean and sustainable way to make nitro beverages. Nitro infusion is not limited to just sodas and beers, however. It can also be used in coffee, tea, and other beverages. The process of nitro infusion has been around for a while, but only recently has it gained popularity in the beverage industry.

The History of Nitro Infusion in the Beverage Industry

The history of Nitro infusion in the beverage industry can be traced back to the 1930s when nitrogen was first used in the brewing of Guinness. The nitrogen infusion process was initially used to reduce the beer’s bitterness and create a smoother texture. Nitrogen also creates the frothy head-on beer, a Guinness hallmark. Nitrogen infusion in beverages remained largely limited to beer until the 21st century, when coffee shops started to experiment with nitro infusion in coffee.  With a 904% menu increase over the last four years, it’s becoming one of the trendiest drinks available very quickly. Cafes nationwide are adding nitro options to their cold brew lineup, and with such a steady increase, nitro drinks are here to stay.

Benefits of Nitro Infusion in Beverages

Nitro infusion in beverages offers several benefits. The first benefit is the texture it creates. The smaller bubbles created by nitro infusion result in a mellow and less carbonated drink. This texture is especially appealing in beverages like coffee and tea, where the bitterness can be reduced, and the flavors can be enhanced. Another benefit of nitro infusion is the reduction in acidity.  Nitrogen is less acidic than carbon dioxide, meaning nitro-infused beverages are smoother and less harsh on the stomach. This reduction in acidity makes nitro-infused beverages a popular choice among those who suffer from acid reflux or other digestive issues. Nitro infusion can also help preserve the flavor and quality of the beverage.  The smaller bubbles that are created by Nitro infusion help to prevent the drink from going flat too quickly. This preservation of flavor and quality is especially important in carbonated beverages like soda and beer.

Nitro Pepsi vs Regular Pepsi – Taste Test

Nitro Pepsi is a newer product than regular Pepsi, and as a result, there has been some curiosity about how it tastes compared to the original.  Nitro Pepsi is a creamier and milder version of regular Pepsi, with a velvety mouthfeel that sets it apart.  >The smaller nitrogen bubbles create a texture that is less carbonated and more refreshing than regular Pepsi. The flavor of Nitro Pepsi is similar to regular Pepsi, but the creaminess and smoothness make it a more appealing choice for a richer drinking experience. Pepsi Co was a customer of NitroBrew single serve system for years. Although they never revealed the launch of nitro pepsi, we were told that NitroBrew was being used for experimenting and coming up with drink menu options! We are proud to have played a be a part of their success of nitro pepsi!

The Future of Nitro-Infused Beverages

Nitro infusion in beverages is a popular trend in the beverage industry, and its popularity shows no signs of slowing down. Consumers are drawn to the unique and innovative aspects of nitro-infused beverages, and they appreciate the light and silky texture that they offer. One area where Nitro-infused beverages could see growth is in the DIY market.  NitroBrew understands this growing trend and offers a variety of nitro products. With the popularity of nitro drinks in the market, there are different needs for different establishments, including those who want to experiment with unique nitro drinks at home. With the popularity of nitro-infusion in beverages, there is a growing interest in creating nitro-infused beverages at home.  As the popularity of Nitro-infused beverages grows, we’ll likely see more options for consumers who want to create their own Nitro-infused drinks.


Nitro infusion in beverages is a trend taking the beverage industry by storm.  Products like Nitro Pepsi and NitroBrew coffee and beer are changing how we think about carbonated beverages, offering a rich and polished texture that sets them apart from traditional sodas and beers.  Nitrogen infusion offers several benefits, including a reduction in acidity, a smoother texture, and the preservation of flavor and quality.  As the trend grows, we can expect to see more establishments introducing nitro-infused beverages into their lineups and more consumers experimenting with nitro-infused beverages at home using NitroBrew home kits and creative bartenders and cafes will dedicate more taps to serve creamy nitro beverages and we think that would be just a fine idea!  

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